The prompt
Score 10 of 10, Excellent
Use it when A prospect asks you to send some information, often a polite way to end the call, and you want a reply that finds out whether there is real interest.
- {{prospect}}
- {{their_words}}
- {{prospect_context}}
- {{offer}}
- {{materials}}
Full prompt and why it works
Prompt
Help me reply to {{prospect}}, who asked me to "send some information". That request is often a polite way to end a conversation, so the reply should send one useful thing, find out whether there is a real problem worth talking about and make it easy to say no, so that I know whether to keep this deal open. What they said, and where (a cold call, an email reply, an event): """ {{their_words}} """ What I know about them and their company: {{prospect_context}} What we sell, in a sentence: {{offer}} The materials I could send, each with what it covers: {{materials}} Produce, with a heading for each part: 1. Interest or brush-off: one or two sentences reading their words for signs of either, quoting the words that suggest it. If it is unclear, say so. 2. The reply email: a subject line and a body under 100 words that: - sends one item from the list, the one closest to their situation, with a sentence on why it fits them; - asks one question that tests real interest, for example "Is [problem] something you're working on this quarter, or not a priority right now?" That example shows the form only; - proposes one short next step, such as a 15-minute call, with two possible times. 3. A follow-up for four working days later if there is no reply: under 50 words, adding something new rather than "just checking in". 4. When to stop: one line. The reply should sound like a busy professional who respects their time, short and relaxed about a no. Send only one link or attachment, not a brochure pack. Do not list features, claim results the materials do not show, or create urgency. If none of the materials fits their situation, say so and write two sentences in the email that answer their likely question instead, rather than sending something generic.
Variables
- {{prospect}}
- The prospect's name and role.
- {{their_words}}
- What they said or wrote when they asked for information, as close to word for word as you can.
- {{prospect_context}}
- What you know about them and their company, from research or the conversation.
- {{offer}}
- What you sell, in a sentence.
- {{materials}}
- What you could send, each with a line on what it covers, for example "two-page guide to cutting invoice errors".
Why it works
- Who it's for. The reply is built to learn whether the request is interest or a brush-off, so you know whether to keep the deal open.
- What to avoid. One link instead of a brochure pack, no feature list and no urgency, which is what makes a busy person read it.
- If unsure. When none of your materials fits, the email answers their likely question in two sentences instead of sending something generic.