The prompt
Score 10 of 10, Excellent
Use it when You want another firm to resell or recommend your product to its customers, and need outreach that makes the business case on your real terms.
- {{partner_contact}}
- {{partner_firm}}
- {{product}}
- {{firm_research}}
- {{partner_terms}}
- {{customer_fit}}
- {{references}}
Full prompt and why it works
Prompt
Write outreach to {{partner_contact}} at {{partner_firm}} about becoming a reseller or channel partner for {{product}}, so that they can judge quickly whether partnering would earn them money and serve their customers, and agree to a first call if it would. What we know about the firm (who their customers are, what they sell or service now, where they work): """ {{firm_research}} """ Our partner terms, exactly as approved (margin or commission, pricing to partners, support, training, lead sharing, territory or exclusivity, requirements): """ {{partner_terms}} """ Why their customers need our product, in our words: {{customer_fit}} Existing partners we may mention, with permission: {{references}} Produce, with a heading for each part: 1. First email: a subject line and a body under 150 words that opens with what their customers deal with (from the research), says how our product fits what the firm already offers, states what a partner earns and gets in one or two sentences from the terms, and asks for a 20-minute call. 2. Partner summary: under 300 words, with labeled lines for Who it suits, What partners earn, Support and training, What we ask of partners, Territory, How to start. 3. Questions for the first call: five to seven, about their customer base, how they sell, the vendors they work with now and the capacity they have to support a new product. 4. Follow-up after five working days if there is no reply: under 60 words, with one new reason to talk. The emails should read as one business owner writing to another, concrete about money and effort, with no hype. For example: "Partners earn [margin from our terms] on every subscription they resell, and we handle [what we handle]." That example shows the form only. Do not promise margins, exclusivity, marketing funds or leads beyond the approved terms, and do not project how much they will earn. Do not claim to know their customers' problems beyond the research; frame anything else as a question. Mention existing partners only if they are listed with permission. If a term the email needs is missing or unclear, write [TERMS TO CONFIRM: what] instead of filling it in.
Variables
- {{partner_contact}}
- The person you are writing to, by name and role.
- {{partner_firm}}
- The firm you want as a partner.
- {{product}}
- Your product or service.
- {{firm_research}}
- What you know about the firm: their customers, services, products they already sell, region, from their site or conversations.
- {{partner_terms}}
- Your approved partner terms: margin or commission, partner pricing, support, training, lead sharing, territory, requirements.
- {{customer_fit}}
- Why the firm's customers would want your product, in a sentence or two.
- {{references}}
- Current partners you may name, with their permission, or "none".
Why it works
- What to avoid. Margins, exclusivity and support come only from the approved terms, with no earnings projections, so nothing in the pitch has to be renegotiated later.
- Background facts. The opening is built on research into the firm's own customers, which is what makes a partner read past the first line.
- If unsure. A missing or unclear term becomes [TERMS TO CONFIRM] in the draft rather than a promise.