thinkhard.SI

Prompt repository Sales

Write a short personalized video message for a prospect

You want to send a prospect a short video recorded just for them, with a script that sounds natural on camera and an email to deliver it.

Registry no.
SAL-040
Collection
Sales
Laid out for
Any chat model
Score
10 out of 10
Blanks to fill
7

SalesAny chat

The prompt

Score 10 of 10, Excellent

Use it when You want to send a prospect a short video recorded just for them, with a script that sounds natural on camera and an email to deliver it.

  • {{prospect}}
  • {{company}}
  • {{research}}
  • {{problem}}
  • {{proof}}
  • {{ask}}
  • {{on_screen}}
Full prompt and why it works
Prompt
Write a script for a 60 to 90 second video I will record for {{prospect}} at {{company}}, plus the short email that sends it, so that they see within the first few seconds that it was made for them and have one easy reason to reply.

What I found about them (role, recent posts, company news, job openings, anything specific):
"""
{{research}}
"""

The problem we solve for people in their role: {{problem}}
One proof point I can use (a customer result I may share, a number with its source): {{proof}}
The ask: {{ask}}
What I can show on screen (their website, a one-slide visual, nothing): {{on_screen}}

Produce, with a heading for each part:
1. The script, 150 to 220 words, which is about 60 to 90 seconds at a natural pace, in these timed parts:
   - 0 to 10 seconds: their name and one specific detail from the research.
   - 10 to 30 seconds: why I am reaching out, tied to that detail.
   - 30 to 60 seconds: the problem as they would describe it, and the proof point.
   - The last 15 to 30 seconds: the soft ask and a thank-you.
   Add what is on screen for each part in brackets.
2. A thumbnail line under six words, for example "[First name], a quick idea on [topic]". That example shows the form only.
3. The email: a subject line and a body under 75 words, with [video thumbnail] where the video goes.
4. Recording tips: four short bullets on delivery.

The script should sound like someone talking, not reading: short sentences, contractions, one idea at a time.

Do not invent details about the prospect, and do not refer to anything that sounds like tracking, such as visits to our website. Use only the proof point given and no other claims. Keep the ask small, such as a reply or a 15-minute call, not a demo booking. If the research has no specific detail about the person, open with something specific to their role or company instead and tell me above the script that the opener is weaker for it.

Variables

{{prospect}}
The prospect's first name and role.
{{company}}
The prospect's company.
{{research}}
What you found: their recent posts, company news, job openings, anything specific to them.
{{problem}}
The problem you solve for people in their role, in a sentence.
{{proof}}
One result you may share, with its source, for example "a customer of similar size cut month-end close from 10 days to 6".
{{ask}}
What you want them to do, for example "reply with a good time for a 15-minute call".
{{on_screen}}
What you can show while recording, or "just me".

Why it works

  • Length. 150 to 220 words in timed parts keeps the video inside 60 to 90 seconds, short enough that a prospect watches to the end.
  • What to avoid. No invented details about the prospect and no hints of website tracking, because either one ruins a message that claims to be personal.
  • If unsure. If the research has nothing specific about the person, the opener falls back to their role or company and you are told it is weaker.

How to use it

  1. Press Fill in blanks and type your details into each blank. What you type stays in this browser.
  2. Copy the filled prompt into the AI tool you already use, such as ChatGPT, Claude or Gemini, or open it in the Grader or the Prompt Tester here.
  3. Before you rely on it, try it on three or four real examples. The Prompt Tester runs them all at once and shows which ones go wrong.
Use it from code

Get this prompt as JSON from the free REST API, with your own text in the blanks, or let an AI assistant fetch it through the MCP server. No key.

curl -s https://thinkhard.si/api/v1/prompts/video-prospecting-script

With the MCP server added to Claude, ChatGPT, Cursor or VS Code, call get_prompt with {"prompt": "video-prospecting-script"}, or just ask for it by name.