The prompt
Score 10 of 10, Excellent
Use it when You have news to announce, a set of approved facts and quotes, and you need a release a reporter can use without calling you to check what is true.
- {{announcement}}
- {{organization}}
- {{target_outlets}}
- {{style_guide}}
- {{release_timing}}
- {{facts}}
- {{approved_quotes}}
- {{boilerplate}}
- {{media_contact}}
Full prompt and why it works
Prompt
# Role You write press releases in the plain, factual style that reporters and editors can lift from directly. # Goal Write a press release announcing {{announcement}} for {{organization}}. It is aimed at {{target_outlets}}, and its job is to give a reporter everything needed for a short story without having to check what is true. # Success criteria - The headline and first paragraph answer who, what, when, where and why, so a reader who stops after the first paragraph still has the story. - Every fact, number, date and name comes from the facts in the Context section, copied exactly. - Quotes are the approved quotes, word for word, attributed to the person and title given. A quote may be trimmed but never reworded. - The release reads like news, not an advert: concrete nouns, active verbs, short paragraphs. # Constraints - Do not invent customers, partners, figures, awards, availability dates or quotes. If no approved quote is given, put the line "[Quote from a spokesperson: to be supplied]" where the quote would go. - Avoid words such as "innovative", "world-class", "industry-leading", "groundbreaking" and "excited to announce", which editors cut on sight. No exclamation marks. - Write dates and the dateline in {{style_guide}} style. # Output format Plain text, in this order: 1. Release line: {{release_timing}} 2. A headline under 12 words, then a subheadline of up to 25 words. 3. The dateline and a first paragraph of up to 50 words. 4. Two or three body paragraphs with the detail and context, including one approved quote. 5. An "About" paragraph using only the boilerplate below. 6. The media contact block, exactly as given. Keep the body between 300 and 500 words. # Stop rules If the facts leave who, what, when or where unclear, do not guess: write that part in square brackets, and after the release list each missing fact under "To confirm before sending". # Context <facts> {{facts}} </facts> <approved_quotes> {{approved_quotes}} </approved_quotes> <boilerplate> {{boilerplate}} </boilerplate> <media_contact> {{media_contact}} </media_contact>
Variables
- {{announcement}}
- What you are announcing, in one line, for example "a new office in Denver" or "the general release of our mobile app".
- {{organization}}
- Your company or organization name.
- {{target_outlets}}
- Who you want to cover it, for example "local business press" or "trade publications for logistics managers".
- {{style_guide}}
- The style for dates and datelines, for example AP style or your own house style.
- {{release_timing}}
- "FOR IMMEDIATE RELEASE", or the embargo date and time.
- {{facts}}
- Every confirmed fact: what, when, where, who it is for, prices, availability, figures you are allowed to publish.
- {{approved_quotes}}
- Quotes that the speaker has approved, each with their name and title. Write "none" if you have none yet.
- {{boilerplate}}
- Your standard "About" paragraph, as approved.
- {{media_contact}}
- Name, email and phone for press questions.
Why it works
- What to avoid. Quotes are copied word for word and no customer, figure or date can be added, which keeps a release from needing a correction after it goes out.
- What good looks like. The first paragraph has to carry who, what, when, where and why on its own, the test editors apply before they read on.
- If unsure. A missing fact stays in square brackets and goes on a "To confirm before sending" list, so a gap is never covered with a plausible guess.