The prompt
Score 10 of 10, Excellent
Use it when You need a short, specific pitch that gives a reporter a reason to cover your news.
- {{journalist}}
- {{spokesperson}}
- {{assets}}
- {{embargo}}
- {{recent_articles}}
- {{news}}
Full prompt and why it works
Prompt
Background: Journalist, outlet and beat: {{journalist}} Who is available for interview, and when: {{spokesperson}} What we can provide (data, photos, a customer willing to talk): {{assets}} Exclusive or embargo, with details, or "neither": {{embargo}} Their recent articles that relate to our news (title, date and what each covered, from my own reading): """ {{recent_articles}} """ Our news (what is happening, when, the facts or data behind it, why it matters now): """ {{news}} """ Task: Write a short pitch email to this journalist that gives them a reason to cover our news for their readers. Requirements: - Three subject lines under 10 words each, each stating the story itself, never "Press release" or "Story idea". - Body under 150 words. Open with one specific line connecting our news to their recent work, using only the articles above. Then the story in two sentences: what is new and why their readers should care now. Then what we can offer, who is available and when. - No attachments; say that photos or data are available on request or by link. - If there is an embargo, write a short first email asking whether they will agree to it, without the embargoed details, because sharing them before agreement breaks the embargo. - A follow-up email under 60 words, to send a few days later, that adds something new rather than "just checking in". Do not flatter, do not open with "I hope this finds you well", and avoid hype words such as "game-changing", which reporters skip past. Do not invent facts, figures or quotes, and do not say the journalist covered anything not listed above. Format: the three subject lines, then the email, then the follow-up, each under its own heading. The pitch should read like a note from someone who has actually read their work. Example of an opening line, for form only: "Your piece on [topic] last month ended on [open question]; we have new data on exactly that." If no recent articles are given, do not fake a personal connection: leave [their recent work] in place and tell me. If the news does not fit this journalist's beat, say so and suggest which angle might.
Variables
- {{journalist}}
- Their name, outlet and beat, for example "[name], [outlet], covers local retail".
- {{spokesperson}}
- Who can talk to them, their title, and when they are free.
- {{assets}}
- What you can provide, such as data, photos or a customer who has agreed to be interviewed.
- {{embargo}}
- Whether the news is exclusive or embargoed, with the date and time, or "neither".
- {{recent_articles}}
- Two or three of their recent articles related to your news: title, date and what each covered.
- {{news}}
- Your news: what is happening, when, the facts or data behind it, and why it matters now.
Why it works
- Background facts. The personal line comes only from articles you list, so the pitch never claims a reporter wrote something they did not.
- What to avoid. No hype, flattery or attachments, and embargoed details stay out until the reporter agrees, which protects the relationship as well as the story.
- If unsure. With no recent articles it leaves a gap and tells you, and if the news does not fit the beat it says so before you send it.