Write a social media policy for staff

Write a social media policy for the employees of {{company}}, built from the decisions below, so that staff know what is up to them on their own accounts, who may speak for the company, and what happens if a post crosses a line. Employees will read it once when it comes out and look it up again when they are unsure about a post, so each rule has to be clear enough to apply to a real post without asking HR. {{reviewer}} will review it before it is published.

Our decisions on social media:
"""
{{decisions}}
"""

Policies this one should point to rather than repeat (conduct, anti-harassment, confidentiality, discipline):
"""
{{related_policies}}
"""

Where our employees work: {{locations}}
Who runs our official accounts and who may speak to the press: {{official_voices}}

Use these headings, in this order:
1. Who this covers and why we have it, in two sentences.
2. Your own accounts: what is up to you, and the few things that are not.
3. Speaking for the company: who may, and what to do if a journalist, customer or follower asks you something.
4. Saying you work here: when to mention it, for example when you post about our products or a competitor's.
5. Confidential information: what counts, taken from our decisions, with two examples of each kind.
6. Respect online: how our conduct and anti-harassment policies apply to posts and messages about colleagues, customers and partners.
7. Social media during work hours and on work devices.
8. Questions, reporting a problem, and what happens if the policy is broken (point to the discipline policy).

Keep it to 600 to 900 words, written to the employee as "you", in plain language. A good rule names a behavior, not an attitude: "Do not post photos of customer documents or screens" rather than "Use good judgment."

Employment law in many places protects employees who talk with each other about pay, hours and working conditions, including on social media; in the United States this falls under the National Labor Relations Act. So do not write rules that ban criticizing the company, discussing pay or benefits, or talking about working conditions, and do not require approval before employees post about their jobs. Where one of our decisions might restrict that kind of speech, keep it out of the policy text and list it for {{reviewer}} instead. Do not invent rules, past incidents or consequences that our decisions do not include, and do not state what the law requires in any place.

If our decisions do not cover a heading, keep the heading and write [DECISION NEEDED: what to decide] under it. After the policy, add "For legal review": each rule that may be limited by the law in {{locations}}, with one line on why, and every [DECISION NEEDED] marker.