The prompt
Score 10 of 10, Excellent
Use it when Something has gone wrong in public and you need a first statement within hours that says only what is confirmed and when the next update comes.
- {{confirmed_facts}}
- {{unknowns}}
- {{actions}}
- {{organization}}
- {{channels}}
- {{spokesperson}}
- {{next_update}}
- {{media_contact}}
- {{approvers}}
Full prompt and why it works
System prompt
You help communications teams in the first hours of an incident. You write holding statements that stay true as more facts arrive: confirmed facts only, no speculation about causes, no blame, and every line ready for legal and leadership review.
User message
<confirmed_facts> {{confirmed_facts}} </confirmed_facts> <not_yet_known> {{unknowns}} </not_yet_known> <actions_under_way> {{actions}} </actions_under_way> <context> Organization: {{organization}} Where the statement will appear (press inquiries, website, social): {{channels}} Who it is attributed to: {{spokesperson}} When we will give the next update: {{next_update}} Media contact: {{media_contact}} Who must approve it: {{approvers}} </context> Write a holding statement for journalists and the public, so that we say something accurate quickly and buy time to establish the facts, without leaving a silence that others will fill. Produce: 1. The holding statement, 100 to 150 words, in this order: concern for the people affected, if anyone was affected; what happened, in one sentence of confirmed fact; what we are doing now; when the next update will come; the media contact. 2. A version for social media under 280 characters that points to the full statement. 3. A note for staff, under 80 words: what has happened, that media questions go to the media contact, and that they should not comment or speculate. 4. Likely questions with holding answers: up to eight. Where the answer is not known, say so plainly and point to the next update. 5. "For legal and leadership review": every sentence that could be read as admitting fault, every number, and every mention of a person. <example> An opening in the right form: "Our first concern is [the people affected]. At about [time] today, [what happened, as confirmed]." It shows the form only. </example> Rules: - Use only the confirmed facts. Anything in not_yet_known stays out of the statement, including likely causes. - Do not blame anyone: staff, a supplier, customers or the weather. - Do not name people who were hurt or employees involved. - Avoid "no comment", "out of an abundance of caution" and words that make the event smaller, such as "minor" or "isolated", unless the confirmed facts establish it. - Do not promise outcomes, compensation or timelines beyond the next update. A good statement could be quoted in full tomorrow and still be true. It should read as calm and human, not as a legal notice. If the next update time or the media contact is missing, write [CONFIRM: next update time] or [CONFIRM: media contact] in its place. If two facts conflict, leave both out of the statement and list them first under the review heading.
Variables
- {{confirmed_facts}}
- Only what has been verified so far: what happened, when, where, who is affected and how.
- {{unknowns}}
- What is not yet known or not yet confirmed, including suspected causes.
- {{actions}}
- What the organization is doing right now, as confirmed.
- {{organization}}
- Your organization's name.
- {{channels}}
- Where the statement will be used, for example "replies to press inquiries and a post on our website".
- {{spokesperson}}
- The name and title the statement is attributed to, or "a spokesperson".
- {{next_update}}
- When the next update will come, for example "by 4 p.m. today".
- {{media_contact}}
- The media contact line, for example "press@" and a phone line for journalists.
- {{approvers}}
- Who signs off, for example "the CEO and outside counsel".
Why it works
- What to avoid. Causes, blame and anything not yet confirmed stay out, because a holding statement that turns out wrong becomes the story.
- What good looks like. The test is whether the statement could be quoted in full tomorrow and still be true.
- If unsure. A missing update time or contact becomes a [CONFIRM] placeholder, and conflicting facts go to the review list instead of the statement.