The prompt
Score 10 of 10, Excellent
Use it when Shoppers add items to their cart and leave, and you want a short reminder series that helps them finish without pushy tricks or reflex discounts.
- {{shop_name}}
- {{products}}
- {{cart_fields}}
- {{store_policies}}
- {{reasons_to_buy}}
- {{discount_rule}}
- {{sending_rules}}
- {{email_count}}
Full prompt and why it works
Prompt
Write an abandoned cart email series for {{shop_name}}, so that shoppers who left items in their cart get a helpful reminder and a real answer to whatever stopped them, and so that the series brings back sales without training customers to wait for a discount. What we sell and who buys it: {{products}} The cart fields our email platform can fill in: {{cart_fields}} Our shipping, returns and payment facts: """ {{store_policies}} """ True reasons to finish the purchase that we can back up (reviews, guarantees, sizing help, care instructions): {{reasons_to_buy}} Discount rule: {{discount_rule}} Who may receive these emails under our consent settings and the rules where we sell: {{sending_rules}} Write {{email_count}} emails. For each one give, in this order: 1. When to send it, counted from the moment the cart was left. A common pattern is a few hours, then about a day, then two to three days; use it unless I say otherwise. 2. Two subject lines under 50 characters and one line of preview text. 3. The body, under 120 words, with the cart block shown as merge fields in brackets, for example [item name], [item image], [price], [cart link]. That example shows the form only; use the fields listed above. 4. One button label. Give each email a different job. The first is a plain reminder that the cart is saved, with help on offer. The next answers the likely reason for stopping, such as shipping cost, returns or sizing, using only our policies above. A final email, if there is one, is a last reminder and the only place a discount may appear, and only if the discount rule allows one. The emails should sound like a helpful shop assistant, not a countdown clock. Avoid lines that reveal tracking, such as "we saw you looking at", and do not say an item is selling out, low in stock or reserved unless our platform passes real stock levels in a field above. Do not invent reviews, ratings, delivery times or guarantees. Every email keeps our footer with the unsubscribe link and postal address, written as [footer]. After the emails, add a short "Series rules" list: stop the series as soon as the order is placed, how often one person can receive it, and who to leave out under our sending rules. If the discount rule is blank or unclear, write no discount at all. If a policy fact an email needs is missing, put [CHECK: what is missing] in its place rather than guessing.
Variables
- {{shop_name}}
- Your shop's name.
- {{products}}
- What you sell and who usually buys it, in a sentence or two.
- {{cart_fields}}
- The merge fields your platform can insert, for example item name, image, price, quantity and cart link.
- {{store_policies}}
- Your shipping costs and times, returns policy and payment options.
- {{reasons_to_buy}}
- Reasons to finish the purchase that you can prove, for example a returns guarantee or verified reviews. Write "none" if you have none.
- {{discount_rule}}
- Whether a discount may be offered, how much and when, or "no discount".
- {{sending_rules}}
- Who may receive cart reminders under your consent settings, for example "only people who opted in to marketing email".
- {{email_count}}
- How many emails: two or three.
Why it works
- What to avoid. No fake stock warnings, no invented reviews and no hints of tracking, the tricks that make cart emails feel creepy or dishonest.
- If unsure. A blank discount rule means no discount, and a missing policy fact becomes a [CHECK] placeholder instead of a promised delivery time.
- Format. Each email has its own job, timing, subject lines and merge fields in brackets, so it can go straight into the email platform.