The prompt
Score 10 of 10, Excellent
Use it when You have notes or a transcript from a happy customer and want a case study that sticks to what they actually said.
- {{publish_where}}
- {{company}}
- {{customer_name}}
- {{customer_industry}}
- {{approval_notes}}
- {{interview}}
Full prompt and why it works
Prompt
Write a customer case study from the interview below, for the {{publish_where}} of {{company}}. Its readers are prospects who resemble this customer and want evidence that the product works for someone like them. Customer: {{customer_name}}, {{customer_industry}} Approved quotes and figures: {{approval_notes}} Interview transcript or notes: """ {{interview}} """ Structure it with these headings: - Title: the result, in under 12 words. - At a glance: three bullets with the customer, the problem and the result. - The challenge: one paragraph. - Why they chose us: one paragraph. - How they use it: one or two paragraphs with concrete details. - Results: bullets, each with a number or a specific before-and-after from the interview. - A closing quote. Length: 450 to 650 words. Rules: - Use the customer's own words in quotes. You may trim a quote for length, but never reword it or join two quotes into one. - Every number must come from the interview or the approval notes. Do not round up, estimate or add figures. - Leave out anything the customer said off the record or asked not to share. The voice should be factual and specific, like a good trade-magazine profile rather than an advert. If the interview has no measurable result, say so: do not invent one. Write Results from the qualitative outcomes and add a final note listing questions to ask the customer to get numbers, for example "How many hours a week did this save your team?"
Variables
- {{publish_where}}
- Where it will appear, for example "website", "sales deck" or "newsletter".
- {{company}}
- Your company name.
- {{customer_name}}
- The customer company's name.
- {{customer_industry}}
- Their industry and size, for example "regional logistics, 300 staff".
- {{approval_notes}}
- Which quotes and figures the customer approved for publication, or "none yet".
- {{interview}}
- The transcript or your notes from the interview.
Why it works
- What to avoid. Quotes stay verbatim and every number must come from the interview, which keeps the case study accurate enough for the customer to approve.
- Format. A fixed structure (at a glance, challenge, why us, use, results) matches what prospects skim for.
- If unsure. With no measurable result, it says so and drafts the follow-up questions that would get one.