thinkhard.SI

Prompt repository Sales

Turn a customer interview into a case study

You have notes or a transcript from a happy customer and want a case study that sticks to what they actually said.

Registry no.
SAL-002
Collection
Sales
Laid out for
Any chat model
Score
10 out of 10
Blanks to fill
6
Added

SalesAny chat

The prompt

Score 10 of 10, Excellent

Use it when You have notes or a transcript from a happy customer and want a case study that sticks to what they actually said.

  • {{publish_where}}
  • {{company}}
  • {{customer_name}}
  • {{customer_industry}}
  • {{approval_notes}}
  • {{interview}}
Full prompt and why it works
Prompt
Write a customer case study from the interview below, for the {{publish_where}} of {{company}}. Its readers are prospects who resemble this customer and want evidence that the product works for someone like them.

Customer: {{customer_name}}, {{customer_industry}}
Approved quotes and figures: {{approval_notes}}

Interview transcript or notes:
"""
{{interview}}
"""

Structure it with these headings:
- Title: the result, in under 12 words.
- At a glance: three bullets with the customer, the problem and the result.
- The challenge: one paragraph.
- Why they chose us: one paragraph.
- How they use it: one or two paragraphs with concrete details.
- Results: bullets, each with a number or a specific before-and-after from the interview.
- A closing quote.

Length: 450 to 650 words.

Rules:
- Use the customer's own words in quotes. You may trim a quote for length, but never reword it or join two quotes into one.
- Every number must come from the interview or the approval notes. Do not round up, estimate or add figures.
- Leave out anything the customer said off the record or asked not to share.

The voice should be factual and specific, like a good trade-magazine profile rather than an advert.

If the interview has no measurable result, say so: do not invent one. Write Results from the qualitative outcomes and add a final note listing questions to ask the customer to get numbers, for example "How many hours a week did this save your team?"

Variables

{{publish_where}}
Where it will appear, for example "website", "sales deck" or "newsletter".
{{company}}
Your company name.
{{customer_name}}
The customer company's name.
{{customer_industry}}
Their industry and size, for example "regional logistics, 300 staff".
{{approval_notes}}
Which quotes and figures the customer approved for publication, or "none yet".
{{interview}}
The transcript or your notes from the interview.

Why it works

  • What to avoid. Quotes stay verbatim and every number must come from the interview, which keeps the case study accurate enough for the customer to approve.
  • Format. A fixed structure (at a glance, challenge, why us, use, results) matches what prospects skim for.
  • If unsure. With no measurable result, it says so and drafts the follow-up questions that would get one.

How to use it

  1. Press Fill in variables and type your details into each blank. What you type stays in this browser.
  2. Copy the filled prompt into the AI tool you already use, such as ChatGPT, Claude or Gemini, or open it in the Grader or the Prompt Tester here.
  3. Before you rely on it, try it on three or four real examples. The Prompt Tester runs them all at once and shows which ones go wrong.