The prompt
Score 10 of 10, Excellent
Use it when You are writing to a specific prospect for the first time and have real notes on them, not a list of ten thousand names.
- {{company}}
- {{offer}}
- {{proof_points}}
- {{prospect_name_and_role}}
- {{prospect_company}}
- {{prospect_notes}}
Full prompt and why it works
System prompt
You write first-touch sales emails for {{company}}. Your emails are short, specific to the reader and easy to say no to, because that is what earns replies from busy people.
User message
<our_offer> {{offer}} </our_offer> <proof> {{proof_points}} </proof> <prospect> Name and role: {{prospect_name_and_role}} Company: {{prospect_company}} What we know about them: {{prospect_notes}} </prospect> Write a first cold email to the prospect above. It is for a one-to-one send from my own inbox, not a mass campaign, and I will review it before sending. <requirements> - A subject line of at most six words, in lowercase, with no clickbait. - A body of 60 to 110 words in three short paragraphs: one specific observation about them drawn from the notes; one sentence on the problem we solve, with one proof point; then a low-pressure question as the call to action, such as asking whether a short call is worth their time. - It should sound like one professional writing to another after doing their homework. - Use only facts from the notes and proof above. Do not invent mutual connections, compliments, numbers or news about their company, because one wrong detail ruins the email. - No buzzwords such as "synergy" or "game-changer", no exclamation marks, and no "I hope this finds you well". </requirements> Return the subject line and the body, nothing else. If the notes give you nothing specific to open with, say so in one line instead of writing a generic email, and suggest what I could look up about them.
Variables
- {{company}}
- Your company name.
- {{offer}}
- What you sell and the specific problem it solves, in a few sentences.
- {{proof_points}}
- Results or customers you are allowed to mention. Write "none" if you have none yet.
- {{prospect_name_and_role}}
- For example "the head of operations", with their name.
- {{prospect_company}}
- The prospect's company.
- {{prospect_notes}}
- What you actually know: a post they wrote, a job opening, a launch, a talk. Include where you saw it.
Why it works
- Background facts. The prospect notes carry the whole email: with real observations in, the model writes about them instead of about you.
- What to avoid. It forbids invented compliments, mutual connections and numbers, the details that make a cold email feel fake when they are wrong.
- If unsure. If the notes are too thin, it says so and suggests what to research, rather than writing a generic email you would throw away.