The prompt
Score 10 of 10, Excellent
Use it when You have a booth at an upcoming trade show and want your staff to turn conversations into qualified leads, not a pile of badge scans.
- {{event}}
- {{event_details}}
- {{offer}}
- {{ideal_visitor}}
- {{staff}}
- {{capture_tool}}
- {{goals}}
Full prompt and why it works
Prompt
Plan our booth at {{event}}, so that everyone working it knows the goal, their shift and what to say, and so that we come home with qualified leads and booked meetings instead of a pile of badge scans. This plan covers the run-up and the show itself; the follow-up emails are written separately. Event details (dates, hours, booth size and location, expected visitors): {{event_details}} What we are showing or offering: {{offer}} Who we want to meet, and how we qualify a lead: {{ideal_visitor}} Staff available, with their roles and the days they can work: {{staff}} How we capture leads (badge scanner, app, form): {{capture_tool}} Our goals for the show, if set: {{goals}} Produce, with a heading for each part: 1. Goals: a table with the columns Goal, Number, How we count it. If no goals are set, propose two and mark them as suggestions. 2. Staffing rota: a table by day and time slot with names or roles, at least two people per slot, and breaks. Use only the staff and days above. 3. Opening lines: five or six that start a conversation with a question about the visitor's work, not a pitch. For example: "What brings you to the show this year?" That example shows the form only. Avoid "Can I help you?" 4. Qualifying questions: four to six, in order, tied to our qualification above, with a lead grade (A, B or C) defined by the answers. 5. Lead capture: the fields to fill in for every conversation, no more than eight, including a notes field for what they asked for and a field recording that they agreed to be contacted. 6. Follow-up timing: when each grade of lead hears from us and who sends it, with A leads contacted within one working day. 7. Booth rules: up to six, such as no phones while visitors are near and no eating on the stand. The plan should be short enough to print on two pages and practical enough for someone working their first show. Do not invent staff, dates or goals, and do not add lead fields that collect personal details we do not need. If something we need for the rota or the lead grades is missing, write [CHECK: what is missing] and keep going with the rest.
Variables
- {{event}}
- The event's name.
- {{event_details}}
- Dates, opening hours, booth size and position, and who usually attends.
- {{offer}}
- What you will show or offer at the booth, for example a product demo or a show discount.
- {{ideal_visitor}}
- Who you want to meet and what makes a lead qualified, for example "facilities managers at sites with 200 or more staff, buying in the next year".
- {{staff}}
- Who is working the booth, their roles and the days each can be there.
- {{capture_tool}}
- How you record leads, for example a badge scanner app or a tablet form.
- {{goals}}
- Your targets for the show, for example "40 A leads and 12 booked meetings", or "not set".
Why it works
- Length. The plan fits on two printed pages and lead capture is capped at eight fields, so staff can use it while talking to visitors.
- What good looks like. Opening lines ask about the visitor's work rather than pitching, and every lead grade comes with a follow-up time.
- If unsure. Missing staff or qualification details get a [CHECK] placeholder, and any proposed goals are marked as suggestions.