The prompt
Score 9 of 10, Strong
Use it when You need a short b-roll clip of a product for a landing page, an ad or a social post, from a text-to-video model.
- {{subject}}
- {{action}}
- {{setting}}
- {{use_case}}
- {{detail}}
- {{duration_seconds}}
- {{sound_effects}}
Full prompt and why it works
Prompt
A slow dolly-in close-up of {{subject}} {{action}}, on {{setting}}. The clip is a short product shot for a {{use_case}}, so the product stays sharp and fully in frame from start to finish. Camera: eye level, 50mm lens look, shallow depth of field, smooth continuous motion with no cuts. The shot starts medium-close and ends on {{detail}}. Style and light: photorealistic, soft natural window light from the left, gentle shadows, a warm neutral color grade and realistic textures. The look should be calm and premium, in the style of a high-end commercial. Timing and format: {{duration_seconds}} seconds, one continuous shot, 16:9. Sound: quiet room ambience, {{sound_effects}}, and soft instrumental music low in the mix. No dialogue and no voice-over. Only the product and its setting appear in the frame.
Variables
- {{subject}}
- The product, specifically, for example "a brushed-steel insulated water bottle".
- {{action}}
- What happens, for example "with condensation running down its side".
- {{setting}}
- Where it stands, for example "a stone kitchen counter by a window".
- {{use_case}}
- Where the clip will be used, for example "landing page hero" or "social ad".
- {{detail}}
- The last thing the camera settles on, for example "the engraved logo on the lid".
- {{duration_seconds}}
- A clip length your video model supports; check its settings.
- {{sound_effects}}
- One or two sounds, for example "the faint fizz of a freshly poured drink".
Why it works
- Format. Film vocabulary (dolly-in, close-up, 50mm, shallow depth of field) gives the camera one clear move, which is what video models follow best.
- Background facts. Sound gets its own sentences after the visuals, as Google's Veo guidance recommends, so ambience and music come out as intended.
- What to avoid. The exclusion is written as the wanted state (only the product and its setting in frame), which suits Runway; on Veo, add any extra exclusions to its negative-prompt field.