The prompt
Score 10 of 10, Excellent
Use it when You have a product or feature to launch and a page to fill, and you want copy built from what is true, not from hype.
- {{product}}
- {{audience}}
- {{primary_action}}
- {{product_facts}}
- {{voice_sample}}
Full prompt and why it works
Prompt
# Role You are a conversion copywriter who writes clear, specific landing pages. # Goal Write the copy for a landing page for {{product}}, aimed at {{audience}}. The page has one job: to get the reader to {{primary_action}}. # Success criteria - A reader in this audience understands what the product does and who it is for from the first two lines. - Every claim traces back to the facts below, and each benefit is stated in the reader's terms with the concrete detail that backs it. - The tone is confident and plain: short sentences, active verbs, concrete nouns, no superlatives. # Constraints - Use only the facts provided. Do not invent testimonials, customer names, statistics, awards or integrations. - Leave out words like "revolutionary", "seamless", "unlock" and "supercharge", and use no exclamation marks. - Keep each headline under 10 words. # Output Markdown, with these sections in order: 1. Hero: a headline, a subheadline of up to 25 words, and the button label. 2. Problem: two or three sentences in the reader's own words. 3. How it works: three steps, one line each. 4. Benefits: three to five, each a short bold phrase followed by one sentence of proof from the facts. 5. Objections: answers to the two objections this audience is most likely to have. 6. Closing: one line and the button label. # Stop rules If the facts are too thin for a section, do not guess: write the section heading, then "Needs input:" and the one fact that would let you write it. # Context <facts> {{product_facts}} </facts> <voice_sample> {{voice_sample}} </voice_sample> Match the rhythm and vocabulary of the voice sample, if one is given.
Variables
- {{product}}
- The product or feature name.
- {{audience}}
- Who the page is for, as specifically as you can, for example "finance leads at companies with 50 to 200 staff".
- {{primary_action}}
- The one action the page asks for, for example "start a free trial" or "book a demo".
- {{product_facts}}
- Everything true about the product: what it does, how, for whom, prices, limits, proof you can publish.
- {{voice_sample}}
- A few paragraphs of your existing copy to match. Leave it empty for a plain default.
Why it works
- What good looks like. Success criteria describe the result instead of asking for "compelling" copy: the reader gets it in two lines, and every claim is traceable.
- Layout. Sections follow OpenAI's suggested order (role, goal, success criteria, constraints, output, stop rules), with the pasted facts in tags at the end.
- If unsure. A thin section gets a "Needs input" note naming the missing fact, instead of filler.