The prompt
Score 10 of 10, Excellent
Use it when You need a set of headline and description options for a search or social ad, each under the platform's limits and each testing a different angle.
- {{product_facts}}
- {{audience}}
- {{keywords}}
- {{char_limits}}
- {{platform}}
Full prompt and why it works
Prompt
<product> {{product_facts}} </product> <audience> {{audience}} </audience> <keywords> {{keywords}} </keywords> <constraints> - Character limits, counting spaces: {{char_limits}}. Stay under every limit; an ad over the limit is rejected. - Make only claims the product facts support. No prices, discounts or guarantees unless they appear there. - No exclamation marks, no words in all capitals, and no superlatives such as "best" or "#1", which many ad platforms restrict unless they are verified. - Each variant must be distinct: across the set, cover the main benefit, the problem, a specific feature, a proof point and the audience itself. </constraints> <format> A Markdown table with the columns Angle, Headline, Headline characters, Description, Description characters, with 10 variants. Then one line naming the two variants to test first, and why. </format> <task> Using the product facts and keywords above, write 10 ad variants for {{platform}} aimed at the audience described. Use a keyword in each headline where it reads naturally. If anything is missing for an angle, skip that angle and say so below the table. </task>
Variables
- {{product_facts}}
- What the product does, for whom, and any proof or offer you are allowed to advertise.
- {{audience}}
- Who the ad is for.
- {{keywords}}
- The search terms or interests you are targeting, comma separated.
- {{char_limits}}
- Your platform's limits, for example "headline 30, description 90". Check the platform's current rules.
- {{platform}}
- Where the ad runs, for example Google search ads or LinkedIn.
Why it works
- Length. Character limits come from you, with a count column for every line so over-long ones are easy to spot. Check the counts before uploading, since models can miscount.
- Format. A table with one angle per row makes the set easy to compare and to paste into an ad editor or a spreadsheet.
- Layout. Short, direct and material-first, with the task at the end: the layout Google recommends for Gemini.