The prompt
Score 10 of 10, Excellent
Use it when You need a useful, low-pressure message to an account that stopped engaging.
- {{customer_contact}}
- {{my_role}}
- {{account_context}}
- {{useful_item}}
- {{sender_name}}
Full prompt and why it works
Prompt
Write a check-in email to {{customer_contact}}, a customer who has gone quiet: fewer logins, no replies, or missed meetings. I am their {{my_role}}. The aim is to restart contact by being useful and to learn whether something is wrong, not to sell them anything. What we know about the account (what they use it for, last contact, usage trend, open issues, anything they asked for before): """ {{account_context}} """ Something useful I can share, or "none": {{useful_item}} Write: 1. An email with a subject line of up to seven words and a body of 60 to 120 words. Open with the useful item, tied to how they use the product, or with a specific reference to their goals if there is no item. Then ask one easy question about how things are going, and offer a short call as an option, not a demand. 2. A follow-up of under 50 words to send two weeks later if there is no reply, which makes it easy to tell us if something is not working. Sign both "{{sender_name}}". The tone should be warm and low-pressure, like someone who wants them to succeed. Avoid "just checking in", "touching base" and any hint of guilt. Do not quote their usage back at them, such as "you haven't logged in for 40 days", because it reads as surveillance; if you mention the gap at all, keep it gentle, for example "It's been a while since we spoke." Do not mention renewal, upgrades or pricing. If the account notes show an open issue or complaint, address that first and plainly, since a cheerful check-in that ignores a known problem makes things worse. If anything is unclear, such as whether this person is still the right contact, say so and suggest how to confirm it before sending.
Variables
- {{customer_contact}}
- The person you are writing to, with their role and company.
- {{my_role}}
- Your role for this customer, for example "customer success manager" or "account manager".
- {{account_context}}
- What they use the product for, when you last spoke, how usage has changed, open issues and past requests.
- {{useful_item}}
- Something genuinely useful to share: a tip for how they use it, a feature they asked for, a guide or an event. Write "none" if there is nothing.
- {{sender_name}}
- Your name as you sign emails.
Why it works
- Who it's for. The email exists to be useful and to find out what is wrong, which is why it leads with something of value and leaves renewal and pricing out.
- What to avoid. It never quotes usage figures back at the customer, which reads as being watched rather than helped.
- If unsure. A known open issue is dealt with first, and an unclear contact is flagged before sending, so the check-in does not land badly.