Build a competitor battlecard for your sales team

Build a one-page competitor battlecard comparing {{our_product}} with {{competitor}}, for our sales team to use during live deals. Reps will trust it only if it is honest about where {{competitor}} is stronger, so balance matters more than making us look good.

Facts about our product (features, pricing, limits, proof we may share):
"""
{{our_facts}}
"""

What we know about {{competitor}}, each item with its source and date:
"""
{{competitor_info}}
"""

Notes from deals we won or lost against them:
"""
{{deal_notes}}
"""

Use these sections, in under 500 words:
1. In one line: who they are and the buyer they suit best.
2. Where they win: the situations and needs where they are the better fit.
3. Where we win: the situations where we are the better fit, each backed by a fact above.
4. Their common claims and our answer: a table with Their claim, Is it accurate?, and What to say.
5. Questions to ask the buyer: three or four fair questions that help the buyer test what matters to them.
6. When to walk away: the deals we usually lose to them, and why.
7. Sources: the date this card was built ({{today}}) and the source of each competitor fact.

Rules:
- Use only the information above. Mark any competitor fact without a source, or older than {{stale_after}}, as "[UNVERIFIED]" so reps check it before repeating it.
- Do not state anything negative about {{competitor}} that the material does not support, because a false claim about a competitor can lose the deal and create legal risk.
- Do not invent prices, customer names, win rates or features for either company.

The card should be quick to scan on a call: short bullets, plain words, and talk tracks a rep could say aloud. For example, a good talk track sounds like "If offline use matters to you, ask both of us to show it on a phone," not "We crush them on mobile."

If the material is too thin for a section, write "Not enough information" under it and list what to find out.