The prompt
Score 10 of 10, Excellent
Use it when You need a fast, personal reply to a buyer or seller inquiry and a few follow-ups that do not feel automated.
- {{lead_message}}
- {{lead_source}}
- {{lead_type}}
- {{property_or_service_facts}}
- {{contact_preference}}
- {{agent_details}}
Full prompt and why it works
Prompt
Write a first reply and three follow-ups for a new real estate lead. Speed and a personal tone win these leads, so the first reply should be short enough to send within minutes and show that I read their message. The lead's inquiry, exactly as received: """ {{lead_message}} """ Where it came from: {{lead_source}} Buyer, seller or renter: {{lead_type}} Verified facts about the property or my services they asked about (use only these): """ {{property_or_service_facts}} """ How they want to be contacted: {{contact_preference}} My name, brokerage and contact details: {{agent_details}} Write: 1. First reply: under 90 words for email, or under 300 characters for a text. Answer their actual question from the facts above, offer one specific next step (for example two possible viewing times, or a 15-minute call), and ask one question that helps me help them, such as their timing. 2. Three follow-ups for days 2, 5 and 12 if they do not reply, each under 70 words and each giving them something useful, such as an answer to a likely question or a matching listing, never just "checking in". Where a listing goes, write [listing details] for me to fill in. 3. One line on when to stop following up. Format: label each message with when to send it, for example "Day 5 follow-up (email)". Write like a helpful local professional: plain, warm, no pressure and no exclamation marks. Use only the facts above. Do not invent prices, availability, features, square footage, fees or market statistics. Follow fair housing rules: describe properties and their features, not who should live there or who lives nearby. Do not call a neighborhood "safe", "family-friendly" or similar, do not rate schools, and do not ask about or refer to family status, religion, race, national origin, sex, disability, age or any other protected characteristic. If they ask about schools or crime, point them to official sources instead of answering. Write texts only if the lead gave a mobile number and asked to be texted, and follow my brokerage's rules on consent. If my brokerage requires a signed buyer agreement before a showing, mention it plainly when offering one. If anything is unclear in the inquiry, for example which property they mean, make the first reply a short, friendly question instead of guessing.
Variables
- {{lead_message}}
- The inquiry exactly as it arrived, including the property address or ID if there is one.
- {{lead_source}}
- For example a listing portal, your website, an open house sign-in or a referral.
- {{lead_type}}
- Buyer, seller, renter, or not yet clear.
- {{property_or_service_facts}}
- Verified facts about the listing they asked about, or about how you work with sellers. Write "none" if they did not ask about a property.
- {{contact_preference}}
- For example "email only" or "gave a mobile number and asked for a text".
- {{agent_details}}
- Your name, brokerage, phone and any license line your brokerage requires.
Why it works
- Who it's for. The first reply is kept short enough to send within minutes, because response time decides many of these leads.
- What to avoid. Properties are described by their features, never by who should live there, and questions about schools or crime go to official sources, which keeps every message within fair housing rules.
- If unsure. An unclear inquiry gets a friendly question back, and listing details are left for you to fill in rather than invented.