The prompt
Score 10 of 10, Excellent
Use it when You are starting a business or project and want a sheet of simple logo ideas to react to and share with a designer, not a finished logo.
- {{concept_count}}
- {{brand_name}}
- {{brand_description}}
- {{use_case}}
- {{concept_directions}}
- {{colors}}
- {{aspect_ratio}}
Full prompt and why it works
Prompt
A presentation sheet of {{concept_count}} different logo concepts for {{brand_name}}, {{brand_description}}, for {{use_case}}. The concepts are early ideas to react to and to brief a designer with, so they differ clearly from each other in idea, not only in color. The concepts sit in a clean grid on a plain white background, each in its own square at equal size, with generous space around it. Each concept is a simple, flat vector mark: {{concept_directions}}. Below each mark, the name "{{brand_name}}" is set in a clean typeface that suits that concept, spelled exactly as written, with the same capitalization. The palette is only {{colors}}, as flat color with no gradients, shadows, textures or 3D effects, so each mark would still work printed in one color and shrunk to the size of an app icon. The shapes are bold and geometric, with even line weights and no fine detail that would disappear at small sizes. The overall look should be professional and restrained, in the style of an early-round concept sheet from a brand design studio. The image has an aspect ratio of {{aspect_ratio}} and is evenly lit like a flat scan, with no mockups, no photos of business cards or signs, and no other text, taglines or watermarks. Avoid symbols that everyone in this field already uses, such as a generic globe, lightbulb or swoosh, and do not imitate any existing company's logo, because a mark that looks like another brand's cannot be used. If a concept direction is too vague to draw as a concrete shape, choose a simple literal symbol for it rather than an abstract blob.
Variables
- {{concept_count}}
- How many concepts on the sheet, for example 6. Four to six keeps each one large enough to judge.
- {{brand_name}}
- The name exactly as it should appear.
- {{brand_description}}
- What the business is, for example "a bookkeeping service for independent cafes".
- {{use_case}}
- What the sheet is for, for example "a first review with my cofounder".
- {{concept_directions}}
- The ideas to explore, for example "a coffee cup drawn with a ledger line, a monogram of the initials, and a simple curl of steam".
- {{colors}}
- One or two colors, for example "deep green and cream".
- {{aspect_ratio}}
- The shape of the sheet, for example 3:2 or 1:1. Set the same ratio in your tool's size setting if it has one.
Why it works
- What good looks like. Flat, bold marks that still work in one color at app-icon size are the test a real logo has to pass, so concepts that only work large drop out early.
- What to avoid. No stock symbols for the field and no imitation of existing logos. Treat the results as ideas for a designer to redraw, and have the final mark checked for trademark conflicts.
- If unsure. A vague direction becomes a simple literal symbol rather than an abstract shape, which gives you something concrete to react to.