The prompt
Score 9 of 10, Strong
Use it when You want early concepts for a brand mascot to react to and brief a designer with, shown from the front and at three-quarter view.
- {{mascot}}
- {{use_case}}
- {{traits}}
- {{personality}}
- {{palette}}
- {{style_reference}}
Full prompt and why it works
Prompt
{{mascot}}, brand mascot concept for {{use_case}}, {{traits}}, character design sheet showing the same character twice side by side, front view and three-quarter view, identical proportions, colors and details in both views, full body in a relaxed standing pose, {{personality}} expression, simple rounded shapes and a bold, readable silhouette, limited palette of {{palette}}, flat color with soft cel shading, even studio light, plain white background, a friendly, professional look, clean vector illustration style --ar 3:2 --s 100 --sref {{style_reference}} --no text, letters, logo, watermark, extra characters, props, scenery
Variables
- {{mascot}}
- What the mascot is, for example "a small round owl" or "a friendly paper airplane with eyes". An animal or object is easier to keep original than a person.
- {{use_case}}
- What it is for, in a few words, for example "a children's reading app".
- {{traits}}
- Visual traits from your brand brief, for example "oversized round glasses, short stubby wings, a green scarf".
- {{personality}}
- The character's attitude, for example "curious and helpful".
- {{palette}}
- Two to four colors, for example "teal, warm yellow and cream".
- {{style_reference}}
- The URL of an image in the style you want, or of the best result from an earlier round. If you have none, delete --sref and this value.
Why it works
- Format. A character sheet with front and three-quarter views on a plain background shows the shapes and colors a designer needs to judge the mascot and redraw it.
- An example. Once one result is right, use it as the --sref for further rounds so the style holds. Treat the results as concepts for a designer, and have the final mascot checked for trademark conflicts.
- Layout. A description in phrases with no request words, parameters last and exclusions after --no is the form Midjourney reads best.