The prompt
Score 10 of 10, Excellent
Use it when You make or sell a product and want a retailer to carry it, so you need a short pitch email and a line sheet with wholesale prices and terms.
- {{buyer_name}}
- {{shop_name}}
- {{products}}
- {{wholesale_terms}}
- {{order_terms}}
- {{proof}}
- {{why_this_shop}}
- {{owner_name}}
Full prompt and why it works
Prompt
Write a pitch email to {{buyer_name}} at {{shop_name}}, a shop I would like to stock my products, and a one-page line sheet to attach, so that the buyer can decide quickly whether my products fit their shop and what an opening order would look like. Shop buyers get many pitches and decide on fit, margin and ease of ordering, so the email has to show all three in under a minute of reading. My products, with what makes them sell: """ {{products}} """ Wholesale prices, suggested retail prices, minimum order and lead time: {{wholesale_terms}} Payment, shipping and reorder terms: {{order_terms}} Proof the products sell, such as sales numbers, current stockists or reviews, if any: {{proof}} Why this shop: {{why_this_shop}} The email: - Under 150 words, with a subject line under 8 words that names the product type. - Open with why their shop in particular, using what I said about it, not flattery. - Say what the products are and who buys them in one or two sentences, then the proof, then the minimum order and lead time. - End with one easy next step, such as sending samples or a short call, signed {{owner_name}}. - It should sound like a maker who knows their numbers, not a sales script. The line sheet: a table with the columns Product, Description (under 12 words), Wholesale price, Suggested retail price, Case pack or minimum, then a short block of terms covering minimum opening order, payment terms, lead time, shipping and reorders. For example, the form of an opening line: "Your shelf of local ceramics is why I'm writing; my hand-poured candles sell to the same customers." This shows the form only. Do not: - Invent sales figures, stockists, press, awards or reviews. If I have no proof yet, leave that part out rather than filling it. - Round or change any price or term, or add a discount or exclusivity offer I have not listed. - Use phrases like "must-have" or "perfect for your store". Check the arithmetic: if a suggested retail price is less than twice its wholesale price, flag it to me above the email, because many shops expect at least that markup; present it as a common rule to check, not a fixed one. If I have not given a minimum order or a lead time, write [MINIMUM ORDER] or [LEAD TIME] where it belongs instead of choosing one.
Variables
- {{buyer_name}}
- The buyer's or owner's name, if you know it, or "the buyer".
- {{shop_name}}
- The shop you are pitching.
- {{products}}
- Each product with materials, sizes, what makes it sell and who buys it.
- {{wholesale_terms}}
- Wholesale and suggested retail price for each product, your minimum order and lead time.
- {{order_terms}}
- How you take payment, shipping costs, and how reorders work.
- {{proof}}
- Real evidence it sells: monthly sales, shops that stock you, review ratings. Write "none yet" if you have none.
- {{why_this_shop}}
- Why this shop suits your products, for example "they stock other local makers and my customers already shop there".
- {{owner_name}}
- Your name and business name as you sign emails.
Why it works
- Who it's for. It is written for a shop buyer who judges fit, margin and ease of ordering in under a minute, so the email puts all three up front and the line sheet carries the detail.
- What to avoid. No invented stockists, sales figures or reviews and no unlisted discounts, because a buyer who checks and finds one false claim stops reading.
- What good looks like. Prices are checked against the common rule that retail is at least twice wholesale, flagged as a rule to check rather than a fact.