thinkhard.SI

Prompt repository Marketing

Announce a product or feature launch

You need consistent launch copy for the blog, email and social posts from one set of facts.

Registry no.
MKT-017
Collection
Marketing
Laid out for
Any chat model
Score
10 out of 10
Blanks to fill
6
Added

MarketingAny chat

The prompt

Score 10 of 10, Excellent

Use it when You need consistent launch copy for the blog, email and social posts from one set of facts.

  • {{product}}
  • {{audience}}
  • {{launch_date}}
  • {{channels}}
  • {{launch_facts}}
  • {{quote}}
Full prompt and why it works
Prompt
Background:
Product or feature: {{product}}
Who it is for: {{audience}}
Launch date: {{launch_date}}
Social channels to cover: {{channels}}

Launch facts (what it is, the problem it solves, how it works, who can use it and when, plans and prices, what it does not do yet, the link):
"""
{{launch_facts}}
"""

A quote from someone at our company, with their name and title, or "none":
"""
{{quote}}
"""

Task: Write the launch copy for the blog, email and social posts from the one set of facts above, so every channel says the same thing.

Steps:
1. Message core: first write five lines: what is new, who it is for, the problem it solves, the proof, and exactly who can use it from when. Every piece below must agree with these lines.
2. Blog post, 300 to 500 words: what is new, the problem, how it works in three to five steps, availability and price, what is not included yet, and the link.
3. Email, under 200 words, with three subject lines under 50 characters and one call to action.
4. One social post per channel listed, each fitting that channel's usual length, each with the link.

Rules:
- Availability must be exact: which plans, regions or users get it, and whether it rolls out gradually. Customers who are told they have something and cannot find it write to support.
- Say what it does not do yet if the facts say so. It builds trust and prevents disappointed customers.
- Use the quote only as given. If it is "none", do not write one; put [quote to come from: name] where a quote would help.
- Do not invent numbers, customer names, results or comparisons with competitors. Avoid words like "revolutionary" and "game-changing", and use no exclamation marks.

Format: Markdown, one heading per piece, in the order above. At the end, a fact check table with the columns Claim, Where it appears, Fact it comes from, so a reviewer can check every claim in one place.

Example of a message core line, for form only: "Who can use it: all paid plans from [date], free plans from [later date]."

If any fact is missing, such as the price or the date for some users, write [needs: what] in the copy and list it at the end. Do not guess.

Variables

{{product}}
The product or feature name, exactly as customers will see it.
{{audience}}
Who it is for, for example "existing customers on paid plans" or "independent pharmacies".
{{launch_date}}
The date it becomes available.
{{channels}}
The social channels to write for, for example "LinkedIn and Instagram".
{{launch_facts}}
Everything true about the launch: what it does, the problem, how it works, who gets it and when, prices, what it does not do yet, the link.
{{quote}}
A real quote from a named person at your company, with their title, or "none".

Why it works

  • What good looks like. A five-line message core comes first and every piece must agree with it, which keeps the blog, email and posts from drifting apart.
  • What to avoid. Availability must be exact and quotes are never made up, two common causes of launch-day support tickets and corrections.
  • Format. A closing fact check table traces every claim to its source, so one reviewer can approve all the copy at once.

How to use it

  1. Press Fill in variables and type your details into each blank. What you type stays in this browser.
  2. Copy the filled prompt into the AI tool you already use, such as ChatGPT, Claude or Gemini, or open it in the Grader or the Prompt Tester here.
  3. Before you rely on it, try it on three or four real examples. The Prompt Tester runs them all at once and shows which ones go wrong.
Use it from code

Get this prompt as JSON from the free REST API, with your own text in the blanks, or let an AI assistant fetch it through the MCP server. No key.

curl -s https://thinkhard.si/api/v1/prompts/product-launch-announcement

With the MCP server added to Claude, ChatGPT, Cursor or VS Code, call get_prompt with {"prompt": "product-launch-announcement"}, or just ask for it by name.