Marketing plan prompt: one page

Background:
Business, what we sell and where: {{business}}
The goal, with a number and a date: {{goal}}
Who buys from us and why: {{audience}}
Budget (money, and hours per week) and the period it covers: {{budget}}

What we do for marketing now, and what it brings in:
"""
{{current_marketing}}
"""

What customers say about us (reviews, reasons they chose us, common questions):
"""
{{customer_evidence}}
"""

Task: Write a one-page marketing plan, under 500 words, that I can follow and share with {{plan_readers}}.

Use these headings:
1. Goal: one sentence with a number and a date.
2. Audience: who we are aiming at, in two or three sentences, using what customers actually say.
3. Message: one core message and three supporting points, each backed by a fact from above.
4. Channels: two or three, not more, each with why it fits this audience and what we will do there each week. Prefer channels already working for us over new ones.
5. Budget: how the money and hours split across the channels, adding up to the total above.
6. Timeline: what happens in each month of the period.
7. Measurement: for each channel, one early sign it is working and one result that matters, where we will read it, and the date we review it. Include a stop rule: what we cut if there is no result by the review date.
8. Assumptions: every number or belief the plan depends on that we have not confirmed.

Work backward from the goal only with numbers I have given, such as how many enquiries become customers, and show the arithmetic. Do not use industry benchmarks, conversion rates or market sizes from memory: where the plan needs one, write it as an assumption to check against our own numbers.

Keep the language plain, with no jargon such as "omnichannel" or "synergy". A good result is a plan where each line could be acted on next Monday.

Example of a measurement line, for form only: "Business listing: early sign, calls from the listing each week; result, booked jobs from those calls; reviewed on [date]."

If something the plan needs is missing, such as the budget or what is working now, write "Needs input:" in that section with the one fact required. Do not guess.