The prompt
Score 10 of 10, Excellent
Use it when You want a free checklist, template or short guide that attracts the right people to your list, and need the idea, outline and sign-up copy.
- {{business}}
- {{audience}}
- {{offer}}
- {{customer_problems}}
- {{expertise}}
- {{constraints}}
Full prompt and why it works
Prompt
Help me plan a lead magnet for {{business}}: a free resource people get in exchange for their email address. It is for {{audience}}, and the people who download it should be likely to need what we sell, which is {{offer}}. What our customers struggle with, in their own words where I have them: """ {{customer_problems}} """ What I know well enough to teach, and material I already have (guides, templates, checklists, data): {{expertise}} Limits (time to make it, design help, tools): {{constraints}} Give me: 1. Five ideas in a table with the columns Idea, Format (checklist, template, calculator, short guide, email course), Problem it solves, Why it attracts buyers rather than browsers, Effort (low, medium, high). Favor ideas that solve one specific problem in under 15 minutes of the reader's time, because short, practical resources get used. 2. My recommended idea, with two sentences on why. 3. An outline of that one: title, subtitle, and its sections or items, with one line on what each contains. Mark anything that needs my knowledge or data as "[from you: ...]" rather than filling it in. 4. Sign-up copy: a headline under 10 words, three bullets on what they get, a button label, and a one-line note on how often we email, for example "One email a week. Unsubscribe anytime." marked "[check frequency]". 5. The first email after sign-up, in three sentences. Do not invent statistics, results or claims for the resource to contain, and do not promise outcomes it cannot deliver. If the customer problems are thin or generic, say so and suggest three questions to ask customers before building anything.
Variables
- {{business}}
- Your business name and what it does, in a sentence.
- {{audience}}
- Who you want on your list, for example "owners of independent cafes".
- {{offer}}
- What you sell, in a sentence.
- {{customer_problems}}
- What customers struggle with, from conversations, emails, reviews or sales calls.
- {{expertise}}
- What you know well and any material you already have that could become the resource.
- {{constraints}}
- How much time, design help and which tools you have, for example "a weekend and a free design tool".
Why it works
- Who it's for. Each idea is judged on whether it attracts likely buyers rather than anyone, because a list of browsers costs money and sells nothing.
- What to avoid. Expert content is left as "[from you: ...]" rather than filled with invented statistics, so the resource carries your knowledge.
- If unsure. Thin or generic customer problems get three questions to ask customers first, before you spend a weekend building the wrong thing.