thinkhard.SI

Prompt repository Product

Brief sales and support on a feature before it launches

A feature ships soon and customer-facing teams need to know what it does, who it is for, what it does not do and how to answer questions.

Registry no.
PRD-013
Collection
Product
Laid out for
Any chat model
Score
10 out of 10
Blanks to fill
6
Added

ProductAny chat

The prompt

Score 10 of 10, Excellent

Use it when A feature ships soon and customer-facing teams need to know what it does, who it is for, what it does not do and how to answer questions.

  • {{teams}}
  • {{feature_facts}}
  • {{launch_details}}
  • {{limitations}}
  • {{customer_questions}}
  • {{escalation_route}}
Full prompt and why it works
Prompt
Write an internal launch brief about the feature below for {{teams}}, so they can explain it to customers accurately on launch day and know where its limits are. They will skim it once before launch and come back to it when a customer asks something, so it has to be easy to scan.

Feature facts (spec, release notes, design notes):
"""
{{feature_facts}}
"""

Launch details (date, who gets it, plans or regions, pricing): {{launch_details}}
Known limitations and bugs at launch: {{limitations}}
Questions customers have already asked about it: {{customer_questions}}
How to reach the product team with questions: {{escalation_route}}

Use these headings:
1. In one sentence: what customers can now do.
2. Who it is for, and who it is not for.
3. How it works: up to five steps from the customer's side.
4. What it does not do: each limitation stated plainly, with the workaround if there is one.
5. Availability: who gets it, when, and on which plans.
6. Questions and answers: 8 to 12 likely customer questions, each with a short answer a rep could say out loud.
7. When to escalate: which questions or problems go to the product team, and how.

Keep it under 700 words. Answers should sound like a knowledgeable colleague, not marketing copy: short sentences, no superlatives.

For example, a good answer to a limitation question reads: "Not yet. Exports cover the last 12 months only. If a customer needs older data, open a ticket and support will run it by hand." This example shows the form only; use the real facts.

Do not invent features, dates, prices, plans or roadmap promises, and never say a limitation "will be fixed soon" unless the facts above give a date, because reps repeat what they read to customers. If something a rep will certainly be asked is not covered by the facts, add it to a final list headed "Need an answer before launch" instead of guessing.

Variables

{{teams}}
Who the brief is for, for example "account executives, customer success and the support team".
{{feature_facts}}
What the feature does: the spec, release notes, design notes or a demo script.
{{launch_details}}
Launch date, who gets it, which plans or regions, and any pricing change.
{{limitations}}
What it does not do yet and known bugs at launch. Write "none known" if there are none.
{{customer_questions}}
Questions customers or prospects have already asked. Write "none yet" if there are none.
{{escalation_route}}
Where reps send questions they cannot answer, for example "the #launch-billing channel, owned by the PM".

Why it works

  • Who it's for. It is written for reps who skim it once and then look things up mid-conversation, which is why it has fixed headings and answers that can be said out loud.
  • What to avoid. No roadmap promises or "fixed soon" lines without a date, because whatever reps read, customers hear.
  • If unsure. Questions the facts cannot answer go on a "Need an answer before launch" list, so the gaps get closed before customers find them.

How to use it

  1. Press Fill in variables and type your details into each blank. What you type stays in this browser.
  2. Copy the filled prompt into the AI tool you already use, such as ChatGPT, Claude or Gemini, or open it in the Grader or the Prompt Tester here.
  3. Before you rely on it, try it on three or four real examples. The Prompt Tester runs them all at once and shows which ones go wrong.
Use it from code

Get this prompt as JSON from the free REST API, with your own text in the blanks, or let an AI assistant fetch it through the MCP server. No key.

curl -s https://thinkhard.si/api/v1/prompts/feature-enablement-brief

With the MCP server added to Claude, ChatGPT, Cursor or VS Code, call get_prompt with {"prompt": "feature-enablement-brief"}, or just ask for it by name.