The prompt
Score 10 of 10, Excellent
Use it when A feature ships soon and customer-facing teams need to know what it does, who it is for, what it does not do and how to answer questions.
- {{teams}}
- {{feature_facts}}
- {{launch_details}}
- {{limitations}}
- {{customer_questions}}
- {{escalation_route}}
Full prompt and why it works
Prompt
Write an internal launch brief about the feature below for {{teams}}, so they can explain it to customers accurately on launch day and know where its limits are. They will skim it once before launch and come back to it when a customer asks something, so it has to be easy to scan. Feature facts (spec, release notes, design notes): """ {{feature_facts}} """ Launch details (date, who gets it, plans or regions, pricing): {{launch_details}} Known limitations and bugs at launch: {{limitations}} Questions customers have already asked about it: {{customer_questions}} How to reach the product team with questions: {{escalation_route}} Use these headings: 1. In one sentence: what customers can now do. 2. Who it is for, and who it is not for. 3. How it works: up to five steps from the customer's side. 4. What it does not do: each limitation stated plainly, with the workaround if there is one. 5. Availability: who gets it, when, and on which plans. 6. Questions and answers: 8 to 12 likely customer questions, each with a short answer a rep could say out loud. 7. When to escalate: which questions or problems go to the product team, and how. Keep it under 700 words. Answers should sound like a knowledgeable colleague, not marketing copy: short sentences, no superlatives. For example, a good answer to a limitation question reads: "Not yet. Exports cover the last 12 months only. If a customer needs older data, open a ticket and support will run it by hand." This example shows the form only; use the real facts. Do not invent features, dates, prices, plans or roadmap promises, and never say a limitation "will be fixed soon" unless the facts above give a date, because reps repeat what they read to customers. If something a rep will certainly be asked is not covered by the facts, add it to a final list headed "Need an answer before launch" instead of guessing.
Variables
- {{teams}}
- Who the brief is for, for example "account executives, customer success and the support team".
- {{feature_facts}}
- What the feature does: the spec, release notes, design notes or a demo script.
- {{launch_details}}
- Launch date, who gets it, which plans or regions, and any pricing change.
- {{limitations}}
- What it does not do yet and known bugs at launch. Write "none known" if there are none.
- {{customer_questions}}
- Questions customers or prospects have already asked. Write "none yet" if there are none.
- {{escalation_route}}
- Where reps send questions they cannot answer, for example "the #launch-billing channel, owned by the PM".
Why it works
- Who it's for. It is written for reps who skim it once and then look things up mid-conversation, which is why it has fixed headings and answers that can be said out loud.
- What to avoid. No roadmap promises or "fixed soon" lines without a date, because whatever reps read, customers hear.
- If unsure. Questions the facts cannot answer go on a "Need an answer before launch" list, so the gaps get closed before customers find them.